In ancient Greece and Rome, classical rhetoric was comprised of five canons or principles which provided a template for developing and critiquing speeches and written compositions. In canon one, INVENTION, the orator or writer determined the debatable idea, discovered the logical arguments, and developed the thesis for his speech or essay. Canon two, ARRANGEMENT, divided the speech or essay into the following parts: an introduction, a statement of facts, an outline, the proof, the refutation, and the conclusion. STYLE, canon three, involved determining purpose (instruction, persuasion, or entertainment) and selecting words for greatest effect.

Canon four, MEMORY, involved the ability to recall the elements of the speech. Every great orator was expected to recite his speech from memory, but canon four was more than simply memorizing a speech. One author, perhaps Cicero, called memory the “treasury of things invented” meaning that memory was the place where all the components of the debatable idea were stored. Additionally, memory had to do with structuring the speech so that the audience would retain the content, too, through use of enumeration and vivid descriptions. Here are two memory techniques that I have found helpful in our classical home school.

See, Say, Hear, Write, Move

Once you’ve written the speech, it’s time to start memorizing. Partition the speech into natural divisions (actors call these “beats” of character motivation), and tackle one section at a time. You could start with the introduction and learn each subsequent paragraph, or you might want to start with the conclusion and work your way backward to the beginning of the speech. Both methods work. When you select a segment to memorize, start by reading the entire section out loud. Not only are your eyes storing the content, but your ears are storing the data, too. Experiment with pronunciation, intonation, and pacing as you read the text. Decide which words or phrases are important enough to punctuate verbally with pauses, rising volume, or crisp consonants. Carefully listen to yourself speak. After you’ve read through this section, copy the text word for word, reading aloud as you write.

Now stand up and go back to the first sentence. Read it aloud while moving until you can recite it from memory. You might try an outstretched arm at an appropriate moment, or you might walk to the right and place your hands on your hips. Do the same with the second sentence, and this time, recite sentences one and two. Add sentence three so that now you recite the first three sentences from memory. Continue this repetitive layering technique until you’ve got the entire paragraph memorized. When you’ve got the first paragraph memorized, start on paragraph number two. Follow the same procedure and recite both paragraphs from memory. Keep plugging away by using all your senses until you’ve got the whole speech down.

Imagine the Room

Ancient orators used to “place” certain portions of the speech in the room where they would give the speech. For instance, if Quintilian was preparing a speech for the assembly gathering in the Roman Forum, he might go to the Forum and walk around looking for distinct images which he could then tag as he memorized his speech. He decided in advance where he would physically deliver or geographically “place” each component of the speech: the intro to the center steps, point number one to the marble column on the left, point number two to the statuary on the right, and the conclusion to the entrance. As the speech unfolds, each section is recalled as the images are viewed. This technique involves tagging by association; when you want to recall a certain portion of the speech, think of the tag, and you’ll remember the content associated with that tag.

So what do you do when you aren’t able to visualize or visit the room in advance? Use a room from your home for tagging the speech. Place point one at the sofa, point two at the coffee table, and the conclusion at the piano. Or you might want to use a familiar traveling route as your tags…from the garage to the mailbox to the entrance to the subdivision to the traffic light to the grocery store. Do you see how this works? Learning experts say that your brain forms associations between your environment and circumstances. An example of this is the bombing of the World Trade Center; you probably remember exactly where you were and what you were doing when you heard the tragic news even though it’s been years since the event. Your brain uses spatial and otherwise meaningful clues to store and retrieve information.

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Our brains have an amazing capacity to memorize large portions of scripts and speeches. As a speech coach and frequent judge at NCFCA speech and debate tournaments, I always prefer a memorized speech over a script that is read word for word. The student who commits the speech or debate constructive to memory is free to make eye contact, tailor the text to the needs of the audience, and receive nonverbal feedback as a result. These two techniques are not limited to formal speeches given by teens. Use these two techniques now to help younger children memorize short poems, Bible passages, and even foreign languages. If your younger child is not yet reading, you can read the poem or passage into a cassette recorder or mp3 player for the “hear it” portion of the memory technique. Start now and watch your child’s “treasury of invention” grow!

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For the past two millenia, five principles or canons have governed the creation and execution of classical rhetoric. These five canons form a template for developing and critiquing speeches and written compositions. In canon one, INVENTION, the orator or writer determines the topic, discovers the arguments, and develops the thesis for his speech or essay. Canon two, ARRANGEMENT, was called “dispositio” by the ancient Romans since it involved the disposition or arrangement of the idea and supporting arguments. Contemporary home school parents and even public school teachers spend an enormous amount of time teaching their students how to organize their thoughts often without consistent success. Let’s take a look at how ancient, medieval, Renaissance, and colonial orators arranged their material.

Introduce the Idea

In the beginning of the speech or essay, the debatable idea was introduced. Ancient Romans called the introduction the exordium, and it was during this initial stage that the public speaker established his credibility and authority as an expert on the subject. Often the speaker referred to his knowledge or personal experience with the idea. Of course, the savvy orator selected evidence during the invention stage which highlighted his expertise so that the persuasive appeal of his personal character would lend weight to his arguments. Personal character, reputation, and intelligence were important factors in disposing the audience to listen and respond just as they are important to effective communication today.

Contemporary orators and writers often add a step before the introduction called the “attention-getter.” Quotations, personal stories, jokes, or other compelling statistics open the speech so that the audience is immediately alert and receptive to the speech or essay.

State the Facts

The second part of a classical discourse was called narratio or narration. A narrative account of the facts is provided, and a general explanation of the case or idea is outlined. The current state of affairs or status quo was usually described with vivid word pictures that stirred the emotions and prepared the audience to favorably consider the arguments. Although a direct appeal to accept the arguments was not made at this point, the underlying intention of the narration was to move or persuade. Today, we call this portion of the speech or essay the exposition…the facts are exposed.

Outline the Proposal

Once the facts were stated and summarized, the ancient orator briefly outlined the evidence that was to follow. Contemporary audiences would recognize this ancient practice as the place in the speech where the speaker tells you what he’s going to tell you! For example, after the attention-getter and introduction of the thesis statement, an excellent orator will “sign-post” where he’s going with the speech or essay by using transition words like “first,” “secondly,” “next,” “finally.” Then he launches into the substance of the speech or essay.

Nail the Proof

Called the confirmation, this main body of the speech was devoted to the evidence. Quality content and logical arguments were imperative. It was here that the orator proved the points of his case or debatable idea. Now he would reveal the evidence that was derived during the question portion of the invention stage starting with the least powerful proof and gradually building to the most powerful and convincing proof as the climax of the argument.

The ancient orator used persuasive techniques like appeals to exhort the audience to recognize the benefits that would accrue to each of them if they adopted his position. He often appealed to material, spiritual, or emotional self-interest. (Contemporary copywriters call this technique “what’s in it for me?”) Sometimes, the orator exposed the inherent danger of acting on the opposing idea. Ethical and logical appeals were also made when the orator wanted to move the audience toward decisions of public good like caring for widows and orphans. Above all, the ancient orator appealed to reason or the logic of his case, so it’s not surprising that ancient orators and audiences highly regarded critical thinkers.

Refute the Opposition

This portion of the speech was devoted to answering the counterarguments of one’s opponents. Of course, in order to refute, the orator had to know both sides of the argument. During the invention stage, he gathered evidence for his case and against his case. Often during the speech, the orator asked imaginary questions in anticipation of the objections being raised in the minds of his audience; he then answered these imaginary objections. Sometimes the orator denigrated the authority or credibility of an opponent. At other times, the ancient orator found it useful to reject an alternative idea as immaterial, ridiculous, unnecessary, absurd, false, or morally wrong. Today we regularly reject opposing ideas as too expensive in terms of time and money.

Conclude and Call to Action

The peroration or conclusion of the speech included a summary of the debatable idea, the arguments, and the refutation in a compelling, climactic manner. The Greek word for climax means “ladder,” and a rhetorical climax looks just like a ladder: the words, phrases, and ideas are arranged in a manner of increasing importance often in parallel structure. Usually, a final appeal was made to the listener to act on the orator’s advice.

The Apostle Paul, trained in classical rhetoric, concludes the argument of chapter 4 of The Epistle to the Romans with a climactic conclusion: “we also boast in our sufferings, knowing that suffering produces endurance, and endurance produces character, and character produces hope, and hope does not disappoint us, because God’s love has been poured into our hearts through the Holy Spirit that has been given to us.” (Romans 5:3-5 NRSV). Another example from Scripture of a classical conclusion is found in the genealogy of Jesus the Messiah at the end of Matthew, chapter 1. After listing all the generations from Abraham to Jesus, Matthew concludes with “So all the generations from Abraham to David are fourteen generations; and from David to the deportation to Babylon, fourteen generations; and from the deportation to Babylon to the Messiah, fourteen generations.” (Matthew 1:17 NRSV). Arguably, the most famous peroration in Scripture could be the destruction of the Northern Kingdom, Israel, found in 2 Kings 17:1-22 which concludes the historian’s exposition and arguments for the fall of Israel.

So now I hope you see how important artful arrangement is to the effective communication of the message and the ultimate persuasion of your audience. The orator or writer needs an introduction, a statement of facts, an outline, the proof, the refutation, and the conclusion. Although I’ve just given you a lot of detail, you can really boil classical rhetoric down to the idea, the proof, and the call to action. Canon three, STYLE, is the subject of the next post on “Communicating Well,” skill set three of the classical trivium.

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One of the first exercises for teaching classical rhetoric in Quintilian’s Progymnasmata was storytelling. If you have younger kids, prepare them for classical rhetoric now by teaching them how to narrate stories. Read them a story, close the book, and ask them to tell you the story in their own words. If they are having trouble, coach them through the beginning, middle, and end. Teach them how to ask the standard questions: who, what, when, where, how, and why. Eventually, they will learn how to quickly summarize the story which will be useful later when incorporating narratives in their speeches and writing as well as in literary analysis.

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